Jul 22,2014 17:29:06

Spend $75 in store or online to receive a FREE leather accessory!

Free Gift

*no code required, online gifts chosen at random.



Jul 14,2014 15:42:35

Spring New Arrivals

We're willing in the change of seasons, bring on the warner weather we say.

Spring 1 is almost due to drop in stores and online. The collection pairs relaxed cool textures of luxe knitwear, linens and chambrays with original print details and of course distressed denim - essential to a spring wardrobe. This season we're embracing soft pastels with relaxed natural, earthy tones.

Now for the mercury to rise... 


Monochrome Monday

Jul 07,2014 16:16:26

Monochrome Monday

Images sourced on Tumblr, authors unknown.


Autumn Vibes

May 28,2014 16:22:06

Autumn Vibes

Images sourced on Tumblr, authors unknown.


New Classics

May 25,2014 16:33:05

new classics

Winter wardrobe must-haves now in store and online.

Classic knitwear and outerwear for men and women, staples for the colder weather.

Shop Men's >

Shop Women's > 


Winter is Setting In

Apr 07,2014 14:04:21

josie lab coat

The cool weather is begginning to set in and our Josie Lab Coat has finally landed in stores and online, a must-have for the cooler months.

Shop Josie Lab Coat > 



Mar 24,2014 20:34:08



Spotted last week during Virgin Australia Melbourne Fashion Festival, Tessa-Jay of Circa-Now Blog wearing our Lenny Denim Vest and the beautiful Amy Hamilton of Love Rush blog in our new Sage Silk Shirt.

Both available online now.

Shop Lenny Denim Vest >
Shop Sage Shirt > 


New Season Launch & Free Beer

Feb 27,2014 20:15:55

New Season Launch + Free Beers

To celebrate the launch of our new Autumn Collection, we're having a shopping event this Friday night at The Windsor Annex. Menswear and womenswear ranges will be available.

From 4.30 - 8.30pm, enjoy 20% off the new Elwood Autmn 2014 collection, plus we will also be supplying some free beers & ciders for all that can make it.


Miner Shirt - WIN

Feb 25,2014 19:29:41

Win - Miner Shirt

Head to our Facebook page to find out how you can win The Miner Shirt from the new Autumn Collection in either White or Storm.

Winner announced next Tuesday 4th March, Good Luck!





White Night

Feb 21,2014 20:02:14

After a sensational introduction in 2013, White Night hits Melbourne again this weekend, with over 100 different cultural event happening around the CBD. Melbourne's city streets and laneways will transform into a playground of light and colour with an extensive calendar of things to do for kids and adults from dusk until dawn.

What will you be attending?

Our picks:

The spectacular light show, curated by The Electric Canvas which sees the historic buildings lining Flinders Street transformed into an animated display of colour and light.

Purple Rain by French artist Nuit Blanche, a seonsory experience of breathtaking visuals. Wander through mauve coloured rain with your umbrella in the RMIT Alumni Courtyard from 7pm.

Full event guide can be found here. Enjoy.

white night 


Autumn Winter 2014 - Womenswear

Feb 18,2014 16:38:21

Aw14 Womens

We've been waiting for this one!

The Autumn Winter collection has started dropping in to stores and online.

The womenswear collection features a wonderfully wintery colour palette of luxe mulberries, indigo's and a dash of military green to be paired with basic whites and grey marles.

Warm woolies, great boyfriend shirts and denim styles and of course a few great staple coats and jackets for the season will take you effortlessly from the mild March days to the height of Wintery July.


Shop Autumn New Arrivals Now >


Autumn Winter 2014 - Menswear

Feb 07,2014 15:01:14

aw14 mens

AW14 | Drop 1 | In stores & Online Now.

This Winter, layer up! Inspired by the workwear trends, look for textured knits in a variety of fabrics and colours, indigo based patterns and an array of checked shirts.

Shop Men's New Arrivals > 


Elwood - Street Smith

Dec 20,2013 15:26:17

street smith

The lovely Liz from Street Smith has featured a few of our Summer pieces on her blog and instagram.
From top to bottom:

Lenny BF Vest
Tangerine Etta Short
Gracie Denim Shirt
Ava Silk Shirt